Design thinking is the new buzzword for organisations
trying to gain competitive advantage. This ebook explores how design can be an integral part of the way you operate to gain competitive advantage, improve your customer experience strategy as well as your end product.
"Design Thinking is only for designers". "You need to be creative to roll it". "Only product development team need design thinking". This list could go on but think about this fact: 75% of companies around the word self-reported their engagement in design thinking. In this article, we de-mystify many misconceptions.
Why design thinking can make your organsiation human-centric
How can you implement a design thinking approach to make an organisation more human-centric? Company culture defines how people feel and behave. Seeing the world through the eyes of employees is a first step to designing a great employee experience. And design thinking can get you there.
In part one we explored how design thinking can improve your customer experience. In this ebook we explore using design thinking to create a better organisation internally. From journey mapping to framework we look at the steps and questions you need to consider. We also speak with Zahira Sughra Zainuddin, Head, Senior Vice-President’s Office, Group Human Resources at PETRONAS to see how they built a design thinking approach into their strategy to understand their human workforce and improve employee experience.
The use of design thinking allows smart city planners to move away from simply using the ‘best-fit’ solution and encourages them to think outside of established alternatives, innovating rather than simply ‘making do’.