03 - 06 December, 2018
Grand Copthorne Waterfront Hotel, Singapore

Post-Conference Workshops – Thursday 6 December 2018

9:00 am - 12:00 pm Workshop C: Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation

Bassam Jabry - Partner and Managing Director, Chemistry

In this workshop participants will learn to face challenges that may normally sit outside of one’s domain of expertise, as well as see how different practitioners from other areas approach similar problems. The workshop will also look at how games and interactive tools can be used to implement design and innovation.

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Bassam Jabry

Partner and Managing Director
Chemistry

12:00 pm - 1:30 pm Networking Break

1:00 pm - 4:00 pm Workshop D: Redesigning Customer Experience through Design Thinking

Companies of all sizes understand the importance of optimizing customer experience to survive and grow in today’s competitive market and the value of incorporating design thinking ‘mindset’ which suggests that every thing that a business does must place the customer first. This workshop will highlight strategies to use design thinking, agile marketing and technology to improve  customer experience
 
·       Integrating design thinking into your customer acquisition plan
·       Empathise and ideate to identify the changing consumer behaviors
·      The need for continues testing and evaluating existing delivery channels
· Role of technology and innovation in the implementation of design-led solutions