03 - 06 December, 2018

Post-Conference Workshops – Thursday 6 December 2018

9:00 am - 12:00 pm Workshop C: Design Thinking and Technology for Business Transformation

Bassam Jabry - Partner and Managing Director Chemistry
One of the key factors for the implementation of a human-driven approach to problem solving has been the digital disruption facing the industry today. Today’s most successful companies understand the imperative to focus on technologies but  not all know how to turn design-thinking and technology  into a competitive advantage
  • Striking the right balance between technology and human centricity
  • Assessing the cost consideration for choosing the right technology for your business
  • Overcoming the technical and cultural challenges for employing new solutions
  • Designing an eco-system that enables and promotes technological intervention
  • Industry examples and case studies

Bassam Jabry

Partner and Managing Director

12:00 pm - 1:30 pm Networking Break

1:00 pm - 4:00 pm Workshop D: Redesigning Customer Experience through Design Thinking

Companies of all sizes understand the importance of optimizing customer experience to survive and grow in today’s competitive market and the value of incorporating design thinking ‘mindset’ which suggests that every thing that a business does must place the customer first. This workshop will highlight strategies to use design thinking, agile marketing and technology to improve  customer experience
·       Integrating design thinking into your customer acquisition plan
·       Empathise and ideate to identify the changing consumer behaviors
·      The need for continues testing and evaluating existing delivery channels
· Role of technology and innovation in the implementation of design-led solutions