03 - 06 December, 2018
Grand Copthorne Waterfront Hotel, Singapore

Conference Day Two – Wednesday 5 December 2018

8:30 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

  • Connecting design thinking to strategy development, cultural change & agile management
  • What kind of cultural training and advocacy is required?
  • Bottom-up or top to down: What works best?
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Michael Dela Cruz

Director of Customer Experience Design
Globe Telecom

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VJ Francisco

Head of Experience Design
Globe Telecom

9:40 am - 10:20 am Growth and Innovation through Design-Led Thinking

Hyunju Lee - Senior Vice-President & Head of Link Design Centre, NTUC link

  • Implementing customer empathy
  • Encouraging divergent and convergent thinking
  • Allowing to run experiments to fail faster to succeed

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Hyunju Lee

Senior Vice-President & Head of Link Design Centre
NTUC link

10:20 am - 11:00 am Speed Networking & Morning Tea

11:00 am - 11:40 am Case Study: The Evolution from product to Experience Design?

Sumit Singh - Senior General Manager-Product Planning and Head of User Experience Design, Havells India


  • What are the key consideration for scaling customer-led initiatives
  • Getting buy-ins from the top management
  • Driving design thinking, innovation and artistry for new product development
  • Ensuring design sustainability amidst changing consumer behaviours

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Sumit Singh

Senior General Manager-Product Planning and Head of User Experience Design
Havells India

11:40 am - 12:20 pm Case Study: Facilitating Better Customer Experience through Design-Led Supply chains

Stanislas Cofrade - Head of Program Management Office, China, Asia and Japan-Pacific, Sanofi
Cuong Nguyen - Transversal PMO Manager, Sanofi
  • Design driven processes, innovative solutions and analytics technologies to engage new customers
  • Creating an interactive and globally-linked system to connect with clients, global colleagues and industry experts
  • Overcomes the challenge of getting clients to visualize new solutions in a timely manner 
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Stanislas Cofrade

Head of Program Management Office, China, Asia and Japan-Pacific
Sanofi

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Cuong Nguyen

Transversal PMO Manager
Sanofi

12:20 pm - 1:00 pm Case Study: Role of Design Thinking and Embedding Technology into Existing Delivery Models for an Enhanced User Experience

Vikas Singh - Senior Director of Quality and Customer Assurance, HP
  • Harnessing design thinking and lean principles to better deliver your omni-channel vision
  • How can design thinking be adopted to reduce cost, speed-up and better product delivery
  • Utilising Customer Insights and design thinking for  product improvements
  • Getting those much needed sign-offs from the management 
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Vikas Singh

Senior Director of Quality and Customer Assurance
HP

1:00 pm - 2:00 pm Networking Lunch

2:00 pm - 2:40 pm Addressing the Obstacles Around Implementing Design-Led Solutions for Consumers

Brendon Chase - Customer Experience & Regional Strategy Lead, McCann Worldgroup
  • What are the top consumer trends to watch out for?
  • Empathy work and research tools to ensure the generation of a large pool of solutions
  • Case studies and industry examples
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Brendon Chase

Customer Experience & Regional Strategy Lead
McCann Worldgroup

2:40 pm - 3:20 pm Utilising Design Thinking to Expand Your Consumer Base

Nitin Gan - Head of Customer Marketing, Johnson & Johnson
·         From an idea to a new state-of-the art customer experience: Strategies for success!
·         Putting the focus on unmet needs by merging consumer experience, design and marketing
·         Identifying new opportunities through strategic innovation 
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Nitin Gan

Head of Customer Marketing
Johnson & Johnson

3:20 pm - 4:00 pm Case Study: Design Thinking at the Core of Your Marketing and Branding Strategies

Seri Suryani Tasripin - Strategy & Human-Centred Design Consultant, Affinity
  • Role of consumer-centricity in your modern day target marketing
  • Empathise and ideate to engage your desired market in the right way
  • Collaborate with multi-disciplinary teams to drive effective marketing campaigns
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Seri Suryani Tasripin

Strategy & Human-Centred Design Consultant
Affinity

4:00 pm - 4:00 pm Chair’s Closing Remarks & End of Event!